The Purpose Project
At Abi Ferrin, we decided to shake fashion industry standards up. Instead of using professional models, we photographed the collection on a variety of our customers; real women of all shapes, sizes, and ages. Not only are they real women, they are our very own Women of Purpose who inspire us daily by the way they live and the character they possess. These women have powerful stories, some have challenges they have overcome gracefully from paralysis to abuse to raising children in the spotlight, and all of them have helped us build the dynamic life changing brand that we are today. They live their lives as happy, free women and they care who makes their clothes! (Yay for us!) We're so excited to share their stories through the The Purpose Project.